Who We Are
We are not a faceless global agency that treats Kenya as a footnote. We are a tight-knit group of developers, designers, and digital strategists who grew up here, built careers here, and understand exactly what it takes to win business in this market.
15+
Projects Delivered
5+
Years in Market
47
Counties We Serve
The Story
It started with a question none of us could stop asking: why do so many brilliant Kenyan businesses have terrible websites? A hardware store in Eldoret doing KSh 3 million a month, invisible on Google. A Nairobi law firm charging premium rates, with a site that last looked modern in 2013. A Mombasa tour operator whose competitorsm half as experienced, were getting all the international bookings.
The answer was always the same: the foreign agencies were too expensive and too disconnected from local realities. The local freelancers were too unreliable who are great at taking a deposit, poor at delivering. There was no serious, accountable, technically excellent web team that understood Kenya the way a Kenyan does.
So we built one. Webmerchants was founded on a single belief: that a Kenyan business with a world-class website wins. Not sometimes. Every time. Our job is to give every client that unfair advantage: responsive, mobile-first, Google Kenya optimised, and built to last.
The Difference
We know the 3G speeds in Kisumu. We know that most of your clients will land on your site via a mid-range Android on Safaricom. We build for that reality, not for a fast fibre connection in London.
Most freelancers vanish the moment the final payment clears. We include 30 days of post-launch support on every project and offer ongoing maintenance for clients who want a long-term partner.
We understand the Kenyan business owner as well as we understand the code. We ask the right questions before we write a single line about your customers, your competitors, your margins. A website built without that context is just decoration.
From e-commerce platforms processing hundreds of M-Pesa orders weekly, to civic platforms serving thousands of Kenyans across 47 counties we have operated at real production scale, under real Kenyan network conditions. We do not practice on your business.
What We Stand For
We respect your time. Starter sites in 2 weeks. No endless back-and-forth.
Fixed pricing. No hidden fees. You know the full cost before we write a single line of code.
Every site is optimised for Kenyan users — mobile, 3G, Google Kenya, M-Pesa. Always.
We build to last. Clean code, scalable architecture, documentation handed over at launch.
“Kenya has no shortage of brilliant businesses. It has a shortage of brilliant websites. We are here to fix that one client at a time, one county at a time.”
The Webmerchants Team · Nairobi, Kenya
No account managers passing messages. No offshore developers guessing what Kenyan customers want. Just a focused team that builds, ships, and delivers.